Cutting edge design meets supersonic execution.
An app’s design is powered by its UI (user interface) and UX (user experience). Gone are the days where a good idea, regardless of its ugly UI and clunky UX, can still attract users. With more competition on the market, emphasis on consumer psychology is more important than ever before. If your app solves a consumer problem, they’ll download it. If it fills an immediate need, they’ll create an account. Only if it looks, feels, and works the way they like and expect, will they use it again. But how will you know what they like and expect? Enter rapid prototyping.
Prototyping should be done prior to any coding because it can test your assumptions while only taking a fraction of the time and cost of full scale development. Your prototype is the “dummy” that gives you an accurate representation of how your idea(s) will look, feel, and work in practice. Each iteration brings you one step closer to product-market fit because it’s something your key stakeholders (think users and investors) can actually download! Oh and by the way, we call it rapid for a reason – we can pump one out in as little as 3 days.
By no means is prototyping a one-time gig. The chances of you figuring out exactly what your consumers like and expect on the first try are slim to none. High growth startups are constantly iterating, and to get (and stay) ahead of your competitors, you should be prototyping at least 4 times a year. This can get costly if you start from scratch every time, so we’ve put together some packages for you to combat that:
Excellent team! They built an app prototype for me in a matter of days. They are very responsive and fast. Currently working with them on further iterations to continue perfecting the UX from my user feedback, and I couldn’t be more satisfied with their attentiveness and skill.Founder and CEO | Eatsy Inc.
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