Product Strategy

Where mobile app and web development companies fail, and TechSuite thrives.

It’s unrealistic to expect designers and developers to perfectly interpret your vision. It takes multiple sessions to gain an explicit understanding of your business objectives and desired user experience to determine the right user roles and functionalities for your storyboard. Welcome to Product Strategy.

Product Strategy is where the true difference lies between us and an NYC app development company, dev shop, or digital agency. A typical engagement in the software development industry goes a little something like this:

  1. You send over your idea and as much information as you have regarding it (otherwise known as your requirements).
  2. The agency determines how long each functionality will take to implement. The agency doesn’t do an in-depth analysis of the flow or the logic of your app, so they usually over-estimate development time and quote you too high.
  3. You either get discouraged by the quote and take your idea to freelancers, or if you can afford it, you decide to proceed with the project.
  4. There are a million questions left to be addressed that prolong development time and skyrocket the cost.

Tell us your story, and we’ll tell you your scope.

Most of the time, not everything you envision regarding your product needs to go into your app MVP. Remember, you want to test the market and see what people actually want. Throwing all your money into full-scale development is a recipe for disaster. As a startup, it’s essential to mitigate risk and avoid wasteful spending. That’s why our product strategy engagement goes like this:

  1. Reviewing your base requirements, business goals, and target segmentation.
  2. Determining the technical feasibility and business viability of your idea.
  3. Asking questions and filling in gaps in workflows to complete the logic of the user experience.
  4. Vetting assumptions and pitching our own ideas to add new perspectives and strengthen what each aspect of the product is trying to accomplish.
  5. Foreseeing and addressing any challenges and risk areas.
  6. Identifying KPIs to be tested in the proof of concept or MVP.
  7. Prioritizing important functionalities to avoid scope creep, a phenomenon where team members suggest unnecessary features in the context of what the product is trying to achieve.

These actions ultimately result in a TechSpec, or a technical specification document that explicitly lays out the user roles, functionalities, workflows, information architecture, technology stack, cost, and delivery timetable for your app MVP.

Before & After

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