Product Strategy

Maximize your app’s chances of success.

You have an app idea that’s going to disrupt industry X. You’ve already determined the problem it solves and the overall solution it offers. But what about the nitty-gritty: Who are your customers, how will you create value for them and growth for yourself, what testing methods will be used, and what features should be prioritized? Welcome to product strategy.

Product strategy is the key to fleshing out your idea in it’s entirety. It’s also the best way to

  • Find gaps in your own logic
  • Vet all of your assumptions
  • Reduce technical and commercial risk
  • Avoid wasteful spending on features you don’t need
  • Find the exact time and cost of building your app
  • Explore the best technology stack to use
  • Define the explicit product roadmap
  • Get expert consultation on growing your businsess

You don’t want to waste your time and money building something nobody wants, so it’s important to understand your customers, not overwhelm them with features. It’s equally as important to make sure the way you envision your idea is exactly how your developer interprets it. An investment of $1,000 into product strategy can save you tens of thousands in the long run.

How We Work

  • 1

    Audit your base requirements, business objectives, and target segmentation.

  • 2

    Determine the technical feasibility and business viability of your idea.

  • 3

    Strengthen your growth and value hypotheses by pitching our own ideas.

  • 4

    Refine your user stories to complete the logic of your user experience.

  • 5

    Create a technical specification document that finalizes functionalities & workflows.

Mitch and Sam are consummate professionals! They worked with me to shape my idea from it’s preliminary stage to a powerful feature set ready for prototyping, and we were very happy with the product. Would highly recommend to anyone looking to take their app idea to market.
Jordan W. Co-Founder | InCrowd

GOT AN IDEA?

Start building the app of your dreams for just $1,000.